The Workbook

Is your business partnership in trouble? Is your business in a growth spurt? Are you just starting a business with a partner? "The Workbook" has been conceived as the partner book to "Partnership or Partnersh*t: You Decide. How to Build Your Business Partnership on the Strongest Foundation There Is-A Human Foundation." Together, the books unleash partnership thinking and the Partnersh*t-2-Partnership Partnership that is new to the business marketplace. Going beyond the usual legal, financial and business strategies, the Process guides you, step-by-step, on how to create the most important business strategy of all-your human strategy. Author Patty Soffer has figured out (the hard way) what most partners don't realize: YOU'RE DOING THINGS BACKWARDS! For a partner-biz to survive, the partnership must be built first, from a very human perspective, and then the business. Not the other way around. You have to start with people, people! You must create a shared foundation for your shared business. And you must get personal because it's People, then Business. The books are loaded with insights, processes and some of the best and most important questions you will ever ask. You will learn: - How to Start Your Partnership and Business from the Real Beginning - How to Build Your Human Foundation in Seven Steps - How to Create Your Business Model Strategy - How to Create your Branding and Marketing Strategies - How to Write A Very Human Partnership Agreement