The Work of 75b: Arab Spring and Aaron Winter

Founded by Robert Beckand, Rens Muis and Pieter Vos in 1997, the Rotterdam-based graphic design studio 75B has designed everything from Nike posters and museum logos to books, magazines, flyers, cards, exhibitions and full-scale architectural interventions. Initially famed for their design work in European youth and music culture, the studio also spans the world of design and art, having exhibited artwork internationally (in 2006 they were artists in residence at the Art Center College of Design in Pasadena). In 2009 Beckand left the studio and Muis and Vos continued working together, developing a style that has been described as "conceptual, simple, no-nonsense, ironical and tongue-in-cheek." Omitting the competition- winning house style designs and logos, The Work of 75B highlights the firm's more experimental projects--works that may not have direct applications or clients.