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The Wine Wars

- The Mondavi Affair, Globalisation and "Terroir"

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This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230002104
  • Indbinding:
  • Hardback
  • Sideantal:
  • 170
  • Udgivet:
  • 3. juli 2006
  • Størrelse:
  • 140x216x12 mm.
  • Vægt:
  • 366 g.
  • 8-11 hverdage.
  • 16. december 2024
Forlænget returret til d. 31. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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Ingen binding og kan opsiges når som helst.

Beskrivelse af The Wine Wars

This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.

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