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The Why of Consumption

- Contemporary Perspectives on Consumer Motives, Goals and Desires

Bag om The Why of Consumption

Why do consumers buy particular products, brands and services? How do they think and feel about their cravings? This book provides provocative answers to all these questions. Formerly only available in Hardback.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415220958
  • Indbinding:
  • Hardback
  • Sideantal:
  • 356
  • Udgivet:
  • 16. november 2000
  • Størrelse:
  • 156x234x21 mm.
  • Vægt:
  • 640 g.
  • 8-11 hverdage.
  • 7. december 2024
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Why do consumers buy particular products, brands and services? How do they think and feel about their cravings? This book provides provocative answers to all these questions. Formerly only available in Hardback.

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