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The White House Speaks

- Presidential Leadership as Persuasion

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This work treats presidential leadership as persuasive communication. Case studes examine recent US presidents' use of public persuasion to perform their leadership functions, including the sermonic nature of 20th-century presidential discourse and the rhetoric of George Bush and Bill Clinton.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780275943943
  • Indbinding:
  • Hardback
  • Sideantal:
  • 288
  • Udgivet:
  • 11. april 1994
  • Størrelse:
  • 229x152x19 mm.
  • 8-11 hverdage.
  • 10. december 2024
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Beskrivelse af The White House Speaks

This work treats presidential leadership as persuasive communication. Case studes examine recent US presidents' use of public persuasion to perform their leadership functions, including the sermonic nature of 20th-century presidential discourse and the rhetoric of George Bush and Bill Clinton.

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