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The Value of Luxury

- An Emerging Perspective

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While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030512200
  • Indbinding:
  • Paperback
  • Sideantal:
  • 431
  • Udgivet:
  • 13. oktober 2021
  • Udgave:
  • 12021
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 600 g.
  • 8-11 hverdage.
  • 9. december 2024

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- Adgang til 70.000+ titler
- Ingen binding

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Beskrivelse af The Value of Luxury

While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it.

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