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The Ultimate Assist

- The Relationship and Broadcast Strategies of the NBA and Television Networks

af John Fortunato

indgår i Hampton Press Communication Series: Mass Media and Journalism serien

The Ultimate Assist af John Fortunato
Bag om The Ultimate Assist

This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help NBA basketball to grow, from the late 1970s-1980s to the present.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781572734081
  • Indbinding:
  • Paperback
  • Sideantal:
  • 280
  • Udgivet:
  • 28. februar 2002
  • Størrelse:
  • 230x152x18 mm.
Leveringstid: 2-4 uger
Forventet levering: 6. december 2024

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Beskrivelse af The Ultimate Assist

This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help NBA basketball to grow, from the late 1970s-1980s to the present.

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