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The Theory of the Marketing Firm

- Responding to the Imperatives of Consumer-orientation

af Gordon R. Foxall
The Theory of the Marketing Firm af Gordon R. Foxall
Bag om The Theory of the Marketing Firm

The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030861056
  • Indbinding:
  • Hardback
  • Sideantal:
  • 376
  • Udgivet:
  • 13. november 2021
  • Udgave:
  • 12021
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 679 g.
  • 8-11 hverdage.
  • 21. november 2024

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The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm.

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