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The Sounds of Capitalism

- Advertising, Music, and the Conquest of Culture

Bag om The Sounds of Capitalism

From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780226151625
  • Indbinding:
  • Paperback
  • Sideantal:
  • 368
  • Udgivet:
  • 24. februar 2014
  • Størrelse:
  • 229x155x21 mm.
  • Vægt:
  • 554 g.
  • 2-3 uger.
  • 2. december 2024
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Beskrivelse af The Sounds of Capitalism

From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.

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