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This book offers comprehensive answers to the question of what makes up the rural enterprise economy in the contemporary business world. It addresses the competitiveness and viability, strategic management and strategic change, and marketing issues for both incumbent and start-up companies in rural regions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367471873
  • Indbinding:
  • Hardback
  • Sideantal:
  • 252
  • Udgivet:
  • 28. oktober 2021
  • Størrelse:
  • 254x576x22 mm.
  • Vægt:
  • 580 g.
  • 2-3 uger.
  • 12. december 2024
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This book offers comprehensive answers to the question of what makes up the rural enterprise economy in the contemporary business world. It addresses the competitiveness and viability, strategic management and strategic change, and marketing issues for both incumbent and start-up companies in rural regions.

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