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The Routledge Companion to Contemporary Brand Management

indgår i Routledge Companions in Marketing, Advertising and Communication serien

The Routledge Companion to Contemporary Brand Management
Bag om The Routledge Companion to Contemporary Brand Management

As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing an

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032242392
  • Indbinding:
  • Paperback
  • Sideantal:
  • 616
  • Udgivet:
  • 13. december 2021
  • Størrelse:
  • 174x246x0 mm.
  • Vægt:
  • 1140 g.
  • 2-3 uger.
  • 13. december 2024
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As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing an

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