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The Role of Resources in Global Competition

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This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415237116
  • Indbinding:
  • Hardback
  • Sideantal:
  • 218
  • Udgivet:
  • 23. august 2001
  • Størrelse:
  • 156x234x18 mm.
  • Vægt:
  • 476 g.
  • 8-11 hverdage.
  • 23. november 2024

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This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.

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