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The Rise of Marketing and Market Research

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The Rise of Marketing and Market Research
Bag om The Rise of Marketing and Market Research

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349343881
  • Indbinding:
  • Paperback
  • Sideantal:
  • 312
  • Udgivet:
  • 19. oktober 2012
  • Udgave:
  • 12012
  • Størrelse:
  • 140x216x0 mm.
  • Vægt:
  • 454 g.
  • 8-11 hverdage.
  • 27. november 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af The Rise of Marketing and Market Research

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

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