The Rise and Fall of Mass Marketing (RLE Marketing)
- Indbinding:
- Hardback
- Sideantal:
- 256
- Udgivet:
- 22. august 2014
- Størrelse:
- 156x234x28 mm.
- Vægt:
- 430 g.
- 8-11 hverdage.
- 7. december 2024
Normalpris
Abonnementspris
- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af The Rise and Fall of Mass Marketing (RLE Marketing)
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
Brugerbedømmelser af The Rise and Fall of Mass Marketing (RLE Marketing)
Giv din bedømmelse
For at bedømme denne bog, skal du være logget ind.Andre købte også..
Find lignende bøger
Bogen The Rise and Fall of Mass Marketing (RLE Marketing) findes i følgende kategorier:
© 2024 Pling BØGER Registered company number: DK43351621