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The Rhetorics of Popular Culture

- Advertising, Advocacy, and Entertainment

Bag om The Rhetorics of Popular Culture

"An engaging book that expands the analysis of popular culture and the uses of rhetoric as a methodological tool. In so doing, Root provides readers with an excellent introduction to both fields. Following a brief theoretical introduction, Root applies rhetorical analysis to the fields of advertising, advocacy, and entertainment. Within each of these areas, the reader is presented with a variety of examples that focus on the written, verbal, and visual aspects of rhetoric.... [The] book is an excellent introduction for students in a number of different disciplines, including English, communications, and sociology. Each of the nine substantive chapters is accompanied by a study guide that suggests ways to conduct a rhetorical analysis in that area. Root's writing style is lucid and the text is well organized. Undergraduate readersip."-Choice

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780313244032
  • Indbinding:
  • Hardback
  • Sideantal:
  • 189
  • Udgivet:
  • 12. marts 1987
  • Størrelse:
  • 216x140x12 mm.
  • 2-3 uger.
  • 26. november 2024

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"An engaging book that expands the analysis of popular culture and the uses of rhetoric as a methodological tool. In so doing, Root provides readers with an excellent introduction to both fields. Following a brief theoretical introduction, Root applies rhetorical analysis to the fields of advertising, advocacy, and entertainment. Within each of these areas, the reader is presented with a variety of examples that focus on the written, verbal, and visual aspects of rhetoric.... [The] book is an excellent introduction for students in a number of different disciplines, including English, communications, and sociology. Each of the nine substantive chapters is accompanied by a study guide that suggests ways to conduct a rhetorical analysis in that area. Root's writing style is lucid and the text is well organized. Undergraduate readersip."-Choice

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