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The Responsive Chord

af Tony Schwartz
The Responsive Chord af Tony Schwartz
Bag om The Responsive Chord

Tony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now than ever. The creator of the "Daisy Ad," widely credited with the election of LBJ and a pioneering media scholar reveals the secret machinations behind elections through exploitation of the media.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781633536050
  • Indbinding:
  • Paperback
  • Sideantal:
  • 198
  • Udgivet:
  • 10. januar 2017
  • Størrelse:
  • 152x11x229 mm.
  • Vægt:
  • 295 g.
  • 8-11 hverdage.
  • 9. december 2024
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Tony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now than ever. The creator of the "Daisy Ad," widely credited with the election of LBJ and a pioneering media scholar reveals the secret machinations behind elections through exploitation of the media.

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