The Psychology of Consumer Profiling in a Digital Age
- Indbinding:
- Hardback
- Sideantal:
- 264
- Udgivet:
- 16. maj 2016
- Størrelse:
- 235x161x21 mm.
- Vægt:
- 508 g.
Leveringstid:
2-4 uger
Forventet levering: 6. december 2024
Beskrivelse af The Psychology of Consumer Profiling in a Digital Age
The Psychology and Consumer Profiling in a Digital Age examines how the field of `psychographics¿ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.
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