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The Psychographist

af Carson Winter
The Psychographist af Carson Winter
Bag om The Psychographist

The Hoyers are an American family. Two parents, two kids, a house they can't afford, and a deep desire for more. When the black-clad, seemingly omniscient Mr. Cormorant comes to town, it seems that they might finally be able to cash in on their American Dream. You see, Mr. Cormorant is a psychographist-an expert in consumer personas. And Mr. Cormorant is testing a Product. And Mr. Cormorant has selected the Hoyers for a simple task-test the Product. Live with it. Breathe it in. Abide by its demands. In return? Riches. The cost? Immeasurable. The Psychographist is a disturbing novel of consumption, advertising, focus groups, and the decisions that define us.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781954899124
  • Indbinding:
  • Paperback
  • Sideantal:
  • 224
  • Udgivet:
  • 2. april 2024
  • Størrelse:
  • 127x13x203 mm.
  • Vægt:
  • 245 g.
  • 8-11 hverdage.
  • 15. januar 2025
På lager
Forlænget returret til d. 31. januar 2025
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Beskrivelse af The Psychographist

The Hoyers are an American family. Two parents, two kids, a house they can't afford, and a deep desire for more. When the black-clad, seemingly omniscient Mr. Cormorant comes to town, it seems that they might finally be able to cash in on their American Dream.
You see, Mr. Cormorant is a psychographist-an expert in consumer personas. And Mr. Cormorant is testing a Product. And Mr. Cormorant has selected the Hoyers for a simple task-test the Product. Live with it. Breathe it in. Abide by its demands.
In return?
Riches.
The cost?
Immeasurable.
The Psychographist is a disturbing novel of consumption, advertising, focus groups, and the decisions that define us.

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