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The Problem of Political Marketing

af Dr Heather (De Montfort University Savigny
The Problem of Political Marketing af Dr Heather (De Montfort University Savigny
Bag om The Problem of Political Marketing

Markets are no longer simply the mechanisms which governments regulate, but are the arena in which various political activities are undertaken. This book provides an examination and comprehensive critique of the contemporary use of marketing in British politics.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780826428561
  • Indbinding:
  • Hardback
  • Sideantal:
  • 158
  • Udgivet:
  • 15. August 2008
  • Størrelse:
  • 163x242x18 mm.
  • Vægt:
  • 378 g.
  • 2-3 uger.
  • 9. Oktober 2024
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Markets are no longer simply the mechanisms which governments regulate, but are the arena in which various political activities are undertaken. This book provides an examination and comprehensive critique of the contemporary use of marketing in British politics.

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