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The Pricing Puzzle

- How to Understand and Create Impactful Pricing for Your Products

af Jan Y. Yang
The Pricing Puzzle af Jan Y. Yang
Bag om The Pricing Puzzle

The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030507763
  • Indbinding:
  • Paperback
  • Sideantal:
  • 173
  • Udgivet:
  • 25. august 2020
  • Udgave:
  • 12020
  • Størrelse:
  • 233x155x19 mm.
  • Vægt:
  • 294 g.
  • 8-11 hverdage.
  • 9. december 2024
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The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.

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