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The Power of Metaphor

- Examining Its Influence on Social Life

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Explores the possibility that people understand abstract social concepts using metaphor, which from this perspective is not simply a matter of words. Rather, it is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781433815799
  • Indbinding:
  • Hardback
  • Sideantal:
  • 301
  • Udgivet:
  • 15. november 2013
  • Størrelse:
  • 187x262x23 mm.
  • Vægt:
  • 702 g.
  • Ukendt - mangler pt..

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Beskrivelse af The Power of Metaphor

Explores the possibility that people understand abstract social concepts using metaphor, which from this perspective is not simply a matter of words. Rather, it is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).

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