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The Power of Customer Misbehavior

- Drive Growth and Innovation by Learning from Your Customers

af Kalle Lyytinen, M. Fisher, M. Abbott
The Power of Customer Misbehavior af Kalle Lyytinen
Bag om The Power of Customer Misbehavior

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349467792
  • Indbinding:
  • Paperback
  • Sideantal:
  • 192
  • Udgivet:
  • 1. januar 2014
  • Udgave:
  • 12014
  • Størrelse:
  • 140x216x0 mm.
  • Vægt:
  • 454 g.
  • 8-11 hverdage.
  • 21. november 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af The Power of Customer Misbehavior

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

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