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The Orange Code

- How ING Direct Succeeded by Being a Rebel with a Cause

af Arkadi Kuhlmann
The Orange Code af Arkadi Kuhlmann
Bag om The Orange Code

How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470538791
  • Indbinding:
  • Paperback
  • Sideantal:
  • 272
  • Udgivet:
  • 19. marts 2010
  • Størrelse:
  • 142x220x19 mm.
  • Vægt:
  • 420 g.
  • 2-3 uger.
  • 13. december 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af The Orange Code

How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history.

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