The New Normal

Leadership, in its true essence, is a multi-faceted concept that encompasses many leadership styles. It is essential to understand that great leaders do not boss or dominate their team members and subordinates. In fact, they tweak their style to adapt to the environment and empower people to succeed in dynamic settings. In this book, The New Normal, we will cover what true leadership is all about. The pandemic have created a new unprecedented world in all aspects of our life in a matter of weeks that would have took centuries in the making. The corporate world came to a standstill status in all aspects from working at home, bankruptcies, disrupted business models, remote learnings and crash of energy prices. We will try to uncover the changes to many of the major areas caused by the pandemic and how the corporate, small businesses and businesses world are taking innovative, disruptive solutions, new business models for their short and long-term survival.The book will address the new disruptive business ideas, innovative startups, new people management after pandemic and recommendations on cost-cuttings and organization restructure.About the Author: Global Corporate Executive with successful track record at transforming underperforming global Fortune 500 companies into thriving and profitable enterprises. He is highly skilled at analyzing business performance, identifying areas in need of improvement, and delivering effective solutions that improve operational performance and business profitability. As an executive, He strives to empower teams to achieve a high level of performance and success. Sherif is fluent in getting customer feedback, developing customized client focused scenarios, building turnaround plans, leading cross functional teams, prioritization and execution. He is passionate about delivering safest operations and highest operational efficiency and focused at building collaborations, agreement, and motivation in matrix teams including strategy development and execution, operations, legal, finance, supply chain, supplier management and marketing around the shared objective of leading profitable businesses. Expertise is informed by a solid educational foundation with an MBA from INSEAD.