The Money-Raising Nonprofit Brand
- Motivating Donors to Give, Give Happily, and Keep on Giving
indgår i Wiley Nonprofit Authority serien
- Indbinding:
- Hardback
- Sideantal:
- 256
- Udgivet:
- 15. April 2014
- Størrelse:
- 158x232x21 mm.
- Vægt:
- 454 g.
Leveringstid:
2-3 uger
Forventet levering: 12. Oktober 2024
Beskrivelse af The Money-Raising Nonprofit Brand
Why commercial-style branding doesn't work for nonprofits and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked.
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