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The Money-Raising Nonprofit Brand

- Motivating Donors to Give, Give Happily, and Keep on Giving

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Why commercial-style branding doesn't work for nonprofits and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781118583425
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 15. april 2014
  • Størrelse:
  • 158x232x21 mm.
  • Vægt:
  • 454 g.
  • 2-3 uger.
  • 2. december 2024

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- Adgang til 70.000+ titler
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Why commercial-style branding doesn't work for nonprofits and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked.

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