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The Measurement of Media Reputation

af Xiaoqun Zhang
The Measurement of Media Reputation af Xiaoqun Zhang
Bag om The Measurement of Media Reputation

This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781498572996
  • Indbinding:
  • Hardback
  • Sideantal:
  • 162
  • Udgivet:
  • 25. juli 2019
  • Størrelse:
  • 152x228x12 mm.
  • Vægt:
  • 411 g.
  • 8-11 hverdage.
  • 2. december 2024

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- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.

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