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The Measure of Democracy

- Polling, Market Research, and Public Life, 1930-1945

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Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first uses by political parties.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780802042743
  • Indbinding:
  • Hardback
  • Sideantal:
  • 272
  • Udgivet:
  • 24. april 1999
  • Størrelse:
  • 160x235x28 mm.
  • Vægt:
  • 542 g.
Leveringstid: Ukendt - mangler pt.

Beskrivelse af The Measure of Democracy

Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first uses by political parties.

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