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The Marking Enterprise

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Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349280223
  • Indbinding:
  • Paperback
  • Sideantal:
  • 241
  • Udgivet:
  • 12. oktober 2006
  • Udgave:
  • 2007
  • Størrelse:
  • 156x14x234 mm.
  • Vægt:
  • 363 g.
  • 8-11 hverdage.
  • 28. november 2024
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Beskrivelse af The Marking Enterprise

Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.

Brugerbedømmelser af The Marking Enterprise