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The Marketisation of Higher Education

- Concepts, Cases, and Criticisms

indgår i Marketing and Communication in Higher Education serien

The Marketisation of Higher Education
Bag om The Marketisation of Higher Education

This edited volume explores the nature, scope, and consequences of the marketisation of higher education. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030674403
  • Indbinding:
  • Hardback
  • Sideantal:
  • 466
  • Udgivet:
  • 4. maj 2021
  • Udgave:
  • 12021
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 750 g.
  • 8-11 hverdage.
  • 9. december 2024
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This edited volume explores the nature, scope, and consequences of the marketisation of higher education. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.

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