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The Marketing Pathfinder

- Key Concepts and Cases for Marketing Strategy and Decision Making

Bag om The Marketing Pathfinder

Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and micro-cases.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781119961765
  • Indbinding:
  • Paperback
  • Sideantal:
  • 288
  • Udgivet:
  • 29. august 2014
  • Størrelse:
  • 245x189x15 mm.
  • Vægt:
  • 542 g.
  • 2-3 uger.
  • 12. december 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af The Marketing Pathfinder

Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and micro-cases.

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