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The Management of International Advertising

- A Handbook and Guide for Professionals

af Erdener Kaynak
The Management of International Advertising af Erdener Kaynak
Bag om The Management of International Advertising

The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to understand the principles and practices of marketing and advertising planning in international markets.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780899301426
  • Indbinding:
  • Hardback
  • Sideantal:
  • 300
  • Udgivet:
  • 9. november 1989
  • Størrelse:
  • 234x156x17 mm.
  • 2-3 uger.
  • 29. november 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to understand the principles and practices of marketing and advertising planning in international markets.

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