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The Management of Business-to-Business Advertising

- A Working Guide for Small to Mid-size Companies

af Stewart Ross
The Management of Business-to-Business Advertising af Stewart Ross
Bag om The Management of Business-to-Business Advertising

Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780899301631
  • Indbinding:
  • Hardback
  • Sideantal:
  • 175
  • Udgivet:
  • 21. Juli 1986
  • Størrelse:
  • 234x156x11 mm.
  • 2-3 uger.
  • 11. Oktober 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af The Management of Business-to-Business Advertising

Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers.

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