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The Longevity Economy

- Inside the World's Fastest-Growing, Most Misunderstood Market

af Joseph F. Coughlin
The Longevity Economy af Joseph F. Coughlin
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Based on cutting-edge research into demographics, technology, and the ambitions and aspirations of those in the over-fifty market, the director of the MIT AgeLab shows how businesses can profit from designing for and marketing to people fifty and over, and selling them products and services they truly want and need.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781610396639
  • Indbinding:
  • Hardback
  • Sideantal:
  • 352
  • Udgivet:
  • 30. november 2017
  • Størrelse:
  • 241x163x35 mm.
  • Vægt:
  • 570 g.
  • Ukendt - mangler pt..

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- Adgang til 70.000+ titler
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Abonnementet koster 75 kr./md.
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Based on cutting-edge research into demographics, technology, and the ambitions and aspirations of those in the over-fifty market, the director of the MIT AgeLab shows how businesses can profit from designing for and marketing to people fifty and over, and selling them products and services they truly want and need.

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