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The Language of Organizational Styling

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This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781107054806
  • Indbinding:
  • Hardback
  • Sideantal:
  • 212
  • Udgivet:
  • 22. januar 2015
  • Størrelse:
  • 156x238x18 mm.
  • Vægt:
  • 456 g.
  • 2-3 uger.
  • 2. december 2024
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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Ingen binding og kan opsiges når som helst.

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This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.

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