The Language of Organizational Styling
- Indbinding:
- Hardback
- Sideantal:
- 212
- Udgivet:
- 22. Januar 2015
- Størrelse:
- 156x238x18 mm.
- Vægt:
- 456 g.
Leveringstid:
2-3 uger
Forventet levering: 9. Oktober 2024
Beskrivelse af The Language of Organizational Styling
This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.
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