De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. The Information-Economics Perspective on Brand Equity

The Information-Economics Perspective on Brand Equity

af Tulin Erdem

indgår i Foundations and Trends in Marketing serien

The Information-Economics Perspective on Brand Equity af Tulin Erdem
Bag om The Information-Economics Perspective on Brand Equity

Focuses on the information-economics theoretic framework of brand equity. The authors posit that consumer-based brand equity is the value of a brand as a credible signal of a product's positioning. In their framework, the content, clarity, and credibility of the brand signal creates intangible benefits, and enhances perceived quality.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680831689
  • Indbinding:
  • Paperback
  • Sideantal:
  • 74
  • Udgivet:
  • 31. august 2016
  • Størrelse:
  • 157x236x11 mm.
  • Vægt:
  • 132 g.
  • 2-3 uger.
  • 26. november 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Tulin Erdem

Vis alle bøger af Tulin Erdem

Beskrivelse af The Information-Economics Perspective on Brand Equity

Focuses on the information-economics theoretic framework of brand equity. The authors posit that consumer-based brand equity is the value of a brand as a credible signal of a product's positioning. In their framework, the content, clarity, and credibility of the brand signal creates intangible benefits, and enhances perceived quality.

Brugerbedømmelser af The Information-Economics Perspective on Brand Equity



Andre købte også..
Find lignende bøger
Bogen The Information-Economics Perspective on Brand Equity findes i følgende kategorier: