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The Impact of Risk Communication on Consumption and Consumer Well-Being

af Ingrid M. Martin

indgår i Foundations and Trends (R) in Marketing serien

The Impact of Risk Communication on Consumption and Consumer Well-Being af Ingrid M. Martin
Bag om The Impact of Risk Communication on Consumption and Consumer Well-Being

Explores how consumers think about and respond to risk through their consumption behaviours. The authors extend prior reviews through an explicit discussion of the philosophical foundations of risk communication and management and the implications of specific foundations for communication and policy decisions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680835724
  • Indbinding:
  • Paperback
  • Sideantal:
  • 128
  • Udgivet:
  • 7. Juni 2019
  • Størrelse:
  • 156x234x4 mm.
  • Vægt:
  • 191 g.
  • 8-11 hverdage.
  • 10. Oktober 2024

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Explores how consumers think about and respond to risk through their consumption behaviours. The authors extend prior reviews through an explicit discussion of the philosophical foundations of risk communication and management and the implications of specific foundations for communication and policy decisions.

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