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The Human Brand

- How We Relate to People, Products, and Companies

af Chris Malone
The Human Brand af Chris Malone
Bag om The Human Brand

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781118611319
  • Indbinding:
  • Hardback
  • Sideantal:
  • 208
  • Udgivet:
  • 19. november 2013
  • Størrelse:
  • 229x158x19 mm.
  • Vægt:
  • 378 g.
  • Ukendt - mangler pt..

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af The Human Brand

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.

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