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The Hard Sell

- The tricks of political advertising

af Dee Madigan
The Hard Sell af Dee Madigan
Bag om The Hard Sell

What is unique about political advertising? Is it really all that effective in changing votes? And why does it have to be so annoying. In The Hard Sell, creative director Dee Madigan uses humour and a down-to-earth approach in examining the world of political advertising. Dee is candid about the tricks of the trade and the lessons that can be learnt.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780522866308
  • Indbinding:
  • Paperback
  • Sideantal:
  • 224
  • Udgivet:
  • 1. august 2014
  • Størrelse:
  • 129x201x17 mm.
  • Vægt:
  • 222 g.
  • 2-3 uger.
  • 19. december 2024
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Forlænget returret til d. 31. januar 2025

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Beskrivelse af The Hard Sell

What is unique about political advertising? Is it really all that effective in changing votes? And why does it have to be so annoying. In The Hard Sell, creative director Dee Madigan uses humour and a down-to-earth approach in examining the world of political advertising. Dee is candid about the tricks of the trade and the lessons that can be learnt.

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