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The Global Sport Economy

- Contemporary Issues

Bag om The Global Sport Economy

This book examines the global sports ecosystem through three central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. It presents a nuanced and multi-faceted view of how the global sports economy works and its main strategic challenges and opportunities.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367729004
  • Indbinding:
  • Paperback
  • Sideantal:
  • 330
  • Udgivet:
  • 18. december 2020
  • Størrelse:
  • 236x155x24 mm.
  • Vægt:
  • 530 g.
  • 2-3 uger.
  • 9. december 2024
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Beskrivelse af The Global Sport Economy

This book examines the global sports ecosystem through three central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. It presents a nuanced and multi-faceted view of how the global sports economy works and its main strategic challenges and opportunities.

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