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The Global Corporate Brand Book

af M. Morley
The Global Corporate Brand Book af M. Morley
Bag om The Global Corporate Brand Book

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349545513
  • Indbinding:
  • Paperback
  • Sideantal:
  • 230
  • Udgivet:
  • 14. maj 2009
  • Udgave:
  • 2009
  • Størrelse:
  • 156x13x234 mm.
  • Vægt:
  • 358 g.
  • 8-11 hverdage.
  • 28. november 2024
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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af The Global Corporate Brand Book

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

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