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The Future of Competition

- Co-Creating Unique Value With Customers

af C. K. Prahalad
The Future of Competition af C. K. Prahalad
Bag om The Future of Competition

Argues that in a world in which information is readily available to everyone, the role of the customer has changed dramatically. This book present four building blocks that helps companies to co-create the future with customers - transparency, access, dialogues, and risk management - and illustrates them through examples from a range of companies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781578519538
  • Indbinding:
  • Hardback
  • Sideantal:
  • 272
  • Udgivet:
  • 18. februar 2004
  • Størrelse:
  • 162x242x24 mm.
  • Vægt:
  • 574 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025

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Beskrivelse af The Future of Competition

Argues that in a world in which information is readily available to everyone, the role of the customer has changed dramatically. This book present four building blocks that helps companies to co-create the future with customers - transparency, access, dialogues, and risk management - and illustrates them through examples from a range of companies.

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