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The Fundamentals of Creative Advertising

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Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9782940411566
  • Indbinding:
  • Paperback
  • Sideantal:
  • 184
  • Udgivet:
  • 19. september 2011
  • Udgave:
  • 2
  • Størrelse:
  • 203x230x14 mm.
  • Vægt:
  • 422 g.
  • 2-3 uger.
  • 11. december 2024
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Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.

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