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The Franchise Era

- Managing Media in the Digital Economy

Bag om The Franchise Era

Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781474419222
  • Indbinding:
  • Hardback
  • Sideantal:
  • 288
  • Udgivet:
  • 30. april 2019
  • Størrelse:
  • 179x233x25 mm.
  • Vægt:
  • 658 g.
  • 8-11 hverdage.
  • 7. december 2024
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Beskrivelse af The Franchise Era

Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

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