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The Foundations of Marketing Practice

- A history of book marketing in Germany

af Ronald Fullerton

indgår i Routledge Studies in the History of Marketing serien

The Foundations of Marketing Practice af Ronald Fullerton
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During the nineteenth century, the German book market experienced phenomenal growth, driven by German publishers¿ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed an increasing sense of what their markets wanted. Based almost entirely upon primary sources

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367871529
  • Indbinding:
  • Paperback
  • Sideantal:
  • 202
  • Udgivet:
  • 12. december 2019
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 453 g.
  • 2-3 uger.
  • 2. december 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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During the nineteenth century, the German book market experienced phenomenal growth, driven by German publishers¿ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed an increasing sense of what their markets wanted. Based almost entirely upon primary sources

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