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The Focus Group Guidebook

af David L. Morgan

indgår i Focus Group Kit serien

The Focus Group Guidebook af David L. Morgan
Bag om The Focus Group Guidebook

Providing a general introduction to focus group research, this title includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780761908180
  • Indbinding:
  • Paperback
  • Sideantal:
  • 120
  • Udgivet:
  • 10. september 1997
  • Størrelse:
  • 178x255x7 mm.
  • Vægt:
  • 236 g.
  • 2-4 uger.
  • 15. maj 2025

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Providing a general introduction to focus group research, this title includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups.

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