The Florist's Manual

The Florist's Manual: A Reference Book For Commercial Florists (1906) is a comprehensive guide written by William Scott for florists who are looking to improve their craft and expand their business. The book covers a wide range of topics, including the history of floristry, the principles of design, the cultivation and care of flowers, and the business of selling flowers.The first section of the book provides an overview of the history of floristry, tracing its evolution from ancient times to the present day. The second section focuses on the principles of design, providing detailed instructions on how to create beautiful and effective floral arrangements.The third section of the book is devoted to the cultivation and care of flowers, providing information on everything from soil preparation and fertilization to pruning and pest control. The fourth section covers the business of selling flowers, including marketing strategies, pricing strategies, and customer service.Throughout the book, Scott provides practical advice and helpful tips based on his years of experience as a florist. The book is written in a clear and accessible style, making it an invaluable resource for both novice and experienced florists alike. With its comprehensive coverage of all aspects of floristry, The Florist's Manual is an essential reference for anyone looking to succeed in the flower business.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.