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The Experience Logic as a New Perspective for Marketing Management

- From Theory to Practical Applications in Different Sectors

indgår i International Series in Advanced Management Studies serien

The Experience Logic as a New Perspective for Marketing Management
Bag om The Experience Logic as a New Perspective for Marketing Management

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030084783
  • Indbinding:
  • Paperback
  • Sideantal:
  • 220
  • Udgivet:
  • 24. januar 2019
  • Udgave:
  • 12018
  • Størrelse:
  • 155x235x0 mm.
  • Vægt:
  • 454 g.
  • 8-11 hverdage.
  • 13. december 2024
Forlænget returret til d. 31. januar 2025

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This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.

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