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The Exercise of Soft Power – U.S. Self-Imaging in International Broadcasting to Iran

Bag om The Exercise of Soft Power – U.S. Self-Imaging in International Broadcasting to Iran

This study analyzes the U.S. self-image in programs of the official U.S. broadcasting service to Iran. It illustrates the development of VOA Persian and its conflict-prone organizational setup. An inductive programming analysis reveals a twofold image cultivation strategy that targets Iranian perceptions of the U.S. government and American society.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783631771983
  • Indbinding:
  • Hardback
  • Sideantal:
  • 278
  • Udgivet:
  • 13. Marts 2019
  • Udgave:
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 431 g.
  • 2-3 uger.
  • 9. Oktober 2024

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This study analyzes the U.S. self-image in programs of the official U.S. broadcasting service to Iran. It illustrates the development of VOA Persian and its conflict-prone organizational setup. An inductive programming analysis reveals a twofold image cultivation strategy that targets Iranian perceptions of the U.S. government and American society.

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