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The Emotional Shopper

- Assessing the Effectiveness of Retail Therapy

af Leonard Lee

indgår i Foundations and Trends in Marketing serien

The Emotional Shopper af Leonard Lee
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To what extent does retail therapy really work? This book seeks to address this question by adopting a tripartie approach: motivational (the goals and motives that consumers have for shopping); behavioral (the activities that consumers engage in during the shopping process); and emotional (the feelings that consumers experience while shopping).

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781601989147
  • Indbinding:
  • Paperback
  • Sideantal:
  • 92
  • Udgivet:
  • 29. maj 2015
  • 2-3 uger.
  • 26. november 2024

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To what extent does retail therapy really work? This book seeks to address this question by adopting a tripartie approach: motivational (the goals and motives that consumers have for shopping); behavioral (the activities that consumers engage in during the shopping process); and emotional (the feelings that consumers experience while shopping).

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