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The Emerging High-Tech Consumer

- A Market Profile and Marketing Strategy Implications

af Allan Reddy
The Emerging High-Tech Consumer af Allan Reddy
Bag om The Emerging High-Tech Consumer

Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781567200720
  • Indbinding:
  • Hardback
  • Sideantal:
  • 176
  • Udgivet:
  • 16. juli 1997
  • Størrelse:
  • 229x152x11 mm.
  • 2-3 uger.
  • 23. januar 2025

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing.

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